Acquisition Marketing Manager

We are seeking a results-driven Acquisition Marketing Manager (known at Guide Dogs as Committed Giving Acquisition Campaign Manager) to lead our Acquisition team and manage supporter acquisition across key regular giving fundraising products such as Sponsor a Puppy and Lucky Lottery. In this role, you’ll be responsible for developing and delivering marketing plans to maximise income, meet acquisition targets, and ensure the long-term success of our campaigns.

You’ll manage and execute direct marketing campaigns ensuring they meet income and expenditure goals. You will also line manage and lead a team of Officers and Executives to deliver these campaigns, collaborating with the Committed Giving Product Manager to support their development. Key responsibilities include contributing to the wider fundraising strategy, analysing campaign data to optimise return on investment, and fostering strong relationships with suppliers and internal teams. You will ensure compliance with all relevant regulations and contribute to the continuous improvement of existing products, as well as ideate new propositions for testing. Your work will help guide people with sight loss to live the life they choose.

If you’re a strategic thinker with strong campaign management and leadership skills, and an eye for creative design, we’d love to hear from you.

We value in-person collaboration with our teams and those we support, so the ability to travel to our sites is needed for this role. We support hybrid working arrangements, so you have flexibility to work in a way that’s best for you. This role will be based at our Reading office 2 days a week, where you’ll collaborate closely with the Committed Giving team. The remaining days offer flexibility to work from home. You’ll be working 35 hours per week, worked 9:00am to 5:00pm, Monday to Friday.