Legacy and In Memory Executive

Contract: fixed-term (6 months)
Interview dates: Thursday 18th and Friday 19th September

Annual leave: 33 days (plus eight bank holidays)
Benefits:

• enhanced maternity, paternity and adoption leave, and shared parental pay
• family-friendly policies
• 8% employer pension contribution (Aviva) 
• free health cashback plan (Medicash): employee cover plus up to four dependent children
• 24/7 virtual GP access (UK registered), plus access to Best Doctors
  free, confidential employee assistance programme (Medicash)
• access to a wellbeing app
• flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
• learning and development opportunities including bespoke training and access to LinkedIn Learning)
• commitment to employee health and wellbeing.
• we have a Menopause Friendly accreditation and are a Disability Confident employer

Background
Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime, either by caring for someone with the condition, developing it ourselves, or both.

Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.

About the role

This is an exciting opportunity to join the Individual Giving & Legacies Team at Dementia UK, where you will play a key role in growing two of the charity’s most vital income streams, gifts in Wills and in memory fundraising. Together this amounts to over £8 million annually, representing more than a quarter of our total income. 

As a Legacy and In Memory Executive, you will help increase awareness of gifts in Wills and maximise opportunities for in memory giving through the delivery of compelling, timely and supporter-focused communications. You will lead on the development and implementation of multichannel marketing campaigns, including copywriting, compiling design briefs and liaising with suppliers and agency partners to ensure that all activity is insight-led and aligned with strategic objectives.

You will be responsible for stewarding supporters with sensitivity and care, managing enquiries and pledges related to gifts in Wills and coordinating the delivery of meaningful journeys for in memory donors. Working closely with internal teams and external suppliers, you will oversee the production of marketing and collateral, managing relevant content across social media channels and sourcing case stories for use across the charity.

To be successful in this role, you will have experience delivering fundraising or marketing projects in any area. You should be confident using a relationship database to inform and report on stewardship activity and ensuring data is used effectively to enhance supporter journeys. You should also have an understanding of how to use insights, data and market trends to identify opportunities and make recommendations. 

If this sounds like you, join us now and be part of a team dedicated to making a real difference in the lives of those affected by dementia. 

Our culture

In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.  

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.  

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).  

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to join us and be their whole selves always.

Dementia UK is a Disability Confident employer. If you would like support to make an application or to tell us you are applying under the Disability Confident scheme, contact us

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK. 

*Please note that any decision on flexible working is based on business needs 

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice